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What You Need to Know About Creating ERG Strategies
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ERG strategy isn't a list of events. It's a clear connection between your members' needs, the business's needs, and the moves that serve both.
<p class="lead">Most ERGs have a programming calendar and call it a strategy. A real ERG strategy is shorter, sharper, and ties member needs to business needs. Here's what it actually includes.</p>
<h2>The three questions a strategy must answer</h2>
<ol>
<li><strong>Who are we for?</strong> Your community, your allies, and the specific employee segments you're built to serve.</li>
<li><strong>What business problem are we solving?</strong> Retention, advancement, market insight, culture risk — pick one or two, not all.</li>
<li><strong>What 3 moves will we make this year?</strong> Not 20. Three. Each tied to outcomes you can measure.</li>
</ol>
<h2>What strategy is not</h2>
<ul>
<li>A heritage month calendar</li>
<li>A list of every event you might run</li>
<li>A vision statement on a slide</li>
</ul>
<h2>Where to start</h2>
<p>Pair this with <a href="/blog/formula-for-a-good-erg-mission-statement">your mission statement</a>, <a href="/blog/crafting-effective-erg-programs-3ps">the 3 P's framework</a>, and a clear <a href="/blog/erg-program-structure-is-the-real-work">program structure</a>. Then pick metrics — see <a href="/blog/ranking-erg-metrics-tier-list">the ERG metrics tier list</a> and <a href="/blog/watch-this-before-selecting-your-erg-metrics">selecting ERG metrics</a>.</p>
<p>Related: <a href="/blog/best-practices-for-employee-resource-groups">best practices for ERGs</a>, <a href="/blog/why-most-erg-programs-fail">why most ERG programs fail</a>, <a href="/blog/how-to-plan-your-2026-erg-program">how to plan your ERG program</a>, <a href="/blog/rethinking-erg-business-impact-roi">rethinking ERG ROI</a>, <a href="/blog/biggest-erg-mistakes-and-how-to-avoid-them">biggest ERG mistakes</a>.</p>