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The ERG Recipe Book · Volume One

Like a cookbook. But for ERG events.

50+ plug-and-play programming formats so ERG leaders stop scrambling for ideas and start delivering events people actually show up to. Built by the PM who got tired of watching good leaders burn out on bad programming.

"Best investment we made in our ERG program this year."

✓ 30-Day Money-Back Guarantee · Bulk discounts at checkout
Buying for the whole team? Bulk discounts auto-apply at 5+ books.
The ERG Recipe Book by Maceo Owens
"Best investment we made in our ERG program this year"
Loved by ERG Leaders

Hear it from the community.

The book in the hands of the people doing the work — at companies actually building real ERG programs.

★★★★★
"Grateful to the team for getting each of the ERGs 2 of Maceo's new book, 'The ERG Recipe Book'! When I heard about the upcoming book, my hope was that we would get at least 1 book to pass around the ERGs. Instead, they got us 20 books!"
20 books for the ERGs
MaiERG Leader, BECU
★★★★★
"Thank you so much for the recipe book! This was an amazing tool to lift the cognitive load of being an ERG Leader. Now we don't have to create stuff from scratch — it means a lot to have things fully baked out that we can just pick from!"
Loved by ERG leads
AmberVetflix Lead, Netflix
What's Inside

50+ ready-to-run formats. Five categories. One programming year, solved.

Like a cookbook — complete with categories, instructions, and tips to make each format your own. Every category covers a different programming moment, so leaders never have to guess what fits.

🍲
Signature Format

Main Course — Signature celebrations, structured.

The Heritage Months, the milestone moments, the events that get attention from execs and members alike. Structured so the moment lands — not chaotic so the moment unravels. Every Main Course format includes the planning timeline, the run-of-show framework, and the recovery plan for when things shift.

⏱️
15-Minute Formats

Tapas Table.

Quick, 15-minute formats that build connection fast. For the weeks when leaders have no bandwidth but the ERG still needs to show up. Small bites that actually nourish.

🧠
Learning Formats

Brain Food.

Interactive sessions that teach, not talk at. Built for the leader who's tired of running panels where nobody asks questions. These are formats that get participation by design.

🤝
Service Formats

Soul Food.

Service-driven ideas that give back with purpose. For the ERGs whose members keep saying 'we want to do something real.' Volunteer events, community partnerships, and giving programs — all structured for execution.

Wellbeing Formats

Power Bowls.

Well-being experiences that actually energize people — not the generic 'self-care webinar' nobody attends. Built for members who want more than a Calm app subscription on Mental Health Awareness Month.

💡

Every format ships with the system to actually run it.

  • Guided prompts on when, why, and how to use each format — so you're never guessing what fits the moment.
  • Bonus "Chef's Tips" to instantly upgrade every event, from small wins to full-blown showstoppers.
  • Plug-and-play clarity that saves hours of planning while keeping every event on-brand, intentional, and fun.
In the Wild

Companies putting the book in every leader's hands.

When companies invest in their ERG leaders, they don't buy one copy. They buy one for every leader in the room.

HUMANA
BECU
SERVICENOW
DOMINOES
AFFIRM
BOSTON CHILDREN'S HOSPITAL

That's what equipping looks like. One book per leader, not one copy to share. Bulk discounts auto-apply at 5+ books — and they scale as the order grows.

5+
Books = Discount
The Bigger Idea

This isn't a book of events. It's a training tool.

It's a facilitation framework and a mindset shift disguised as a recipe book. Every page is built to make ERG leaders better at the job — not just busier. Hand it to a volunteer leader and watch them stop second-guessing every plan.

  • Think like facilitators, not just volunteers.
  • Choose the right format for the moment.
  • Create consistency, not chaos.

Deliver better experiences with less lift.

If you've ever said "we need better programming" — this is how you do it.

The Real Cost

Still winging your programming? That's costing you.

"Same panel, different month." "Why is engagement down?" "Where did all the volunteers go?" None of that is a programming problem. It's a system problem. And the bill comes due in three places.

Lost engagement = lost momentum.

The same-panels, same-format programming kills attendance over time. By month four, the calendar invite gets ignored. By month six, leadership starts asking questions you can't answer.

High lift = high leader turnover.

When every event takes 20 hours to plan from scratch, your best ERG leaders burn out. They don't quit the company. They quit the ERG. And rebuilding the leader bench costs you a year of progress.

Bad programming = missed impact.

The whole point of an ERG is impact — on culture, retention, business outcomes. Programming that doesn't land doesn't move those metrics. And executive sponsors notice when the ROI conversation gets quiet.

Maceo Owens — CEO & Founder of The ERG Movement
Meet The ERG Homegirl

From ERG leader. To PM. To the system that solves it.

200+
Programs Served
Forbes
Featured In
Bloomberg
Featured In

Maceo wrote this book because she's been where you are. As a former ERG leader, she knows the pressure of coming up with fresh, engaging programming while juggling everything else on the plate.

And after working with ERG leaders across nearly 200 programs, she kept hearing the same thing: "just be more creative!"

That advice isn't helpful. It's like telling someone to "just cook better" without giving them a recipe. The Recipe Book is the recipe collection. A framework for creativity — accessible, actionable, and actually fun.

Bulk Orders, Made Easy

Equipping the whole team? We've got you.

Whether it's a regional cohort, every ERG leader at the company, or the global program — the bulk-order process is built to scale without becoming its own project.

%

Automatic discounts at 5+ books.

Pay now. Upload addresses later.

📦

5 books or 500 — shipping handled.

✓ Custom invoicing available for 50+ book orders · Email info@theergmovement.com for enterprise

Got Questions?

Frequently asked.

If the answer's not here, email info@theergmovement.com and we'll respond fast.

No. This is a complete programming system with 50+ tested formats, implementation guides, planning frameworks, and templates. You get the what, the how, and the when — all in one place. Most 'ERG idea lists' you find online give you a list of things to do but nothing about how to actually pull them off. The Recipe Book solves that.

Related

Programming is one P. Here are the others.

The 3Ps Framework

Programming is the third P. Purpose and Process are the other two.

ERG Champs Community

Where leaders compare what's working and trade fresh ideas.

The Movement Model

Diagnose your program's stage — different stages need different programming.

FAQs

Common questions about ERGs, answered plainly.

From the blog: Programming mistakes

The programming mistake even the best ERGs make.

From the blog: Intersectional events

Why your intersectional ERG events might be falling flat — and how to fix it.

From the blog: One-hour meetings

What a good agenda for a one-hour ERG meeting actually looks like.

ERGs.io ↗

The Recipe Book in print — and hundreds more programming ideas inside the free planning hub at ERGs.io.

Start Strong. Stop Scrambling.

Programming that works. Without the all-nighters.

Thousands of ERG leaders have already swapped chaos for consistency. The Recipe Book is how they did it — and it's $40. Less than half the cost of running one bad event.

✓ 30-Day Money-Back Guarantee · Bulk discounts at checkout