Revamp your ERG program into one that actually lasts.
A proven 45- or 90-day system to revamp, restructure, or stand up an ERG program with lasting infrastructure. Built on the 3Ps. Seven deliverables your team owns forever. One flat fee.
Featured in Forbes · Built across 200+ ERG programs
ERG leads aren't failing. The structure is.
Most ERG programs aren't broken because the people running them are. They're stuck because the foundation was never built — no clear purpose, no governing process, no programming muscle. Fresh Start rebuilds all three.
A scattered, grassroots-feeling group
- Vision is fuzzy or undocumented
- Leads are burned out and unclear on scope
- No handbook, SOPs, or governance model
- Programming is event-by-event, not strategic
- Succession is chaos every transition
- Engagement is shrinking — and no one can say why
A structured, durable program that runs itself
- A defined purpose aligned to the company
- A multi-year strategy your team owns
- A full handbook, SOPs, and onboarding guide
- Trained leaders with a programming playbook
- Succession communications ready to go
- A program that builds without rebuilding
Fresh Start gives ERG programs the strategic infrastructure they need — a proven 45- or 90-day system that rebuilds purpose, process, and programming, using frameworks tested across 200+ ERG programs.
The 3Ps of ERGs.
ERG programs should run like businesses — and businesses run on People, Process, Product. ERG programs run on Purpose, Process, and Programming. Fresh Start builds all three, in order.
Purpose
Kickoff alignment, stakeholder onboarding, and a listening tour across leaders, sponsors, and members. Data analysis, strategic direction, and a documented vision your team can rally around.
Process
Governance manual, SOPs, onboarding guide, succession communications, and an open-roles process. The infrastructure that makes leading an ERG easy enough that volunteers can actually volunteer.
Programming
Leader selection, 1:1 onboarding calls, DRI Guide, launch communications, and a final Leader Training Workshop. Leaders walk out trained, equipped, and ready to run.
"ERG leadership is community facilitation, and that doesn't come natural to everyone. The 3Ps give leaders a structure so they can stop guessing and start leading."
Seven deliverables. One foundation.
A program manager's first six months of work, packaged and shipped to your team in 90 days — or 45, if you're ready to move.
Listening Tour Insights Report
Practical feedback and recommendations distilled from up to 50 stakeholder conversations across leaders, sponsors, and members.
ERG Strategic Blueprint
The Program Vision & Multi-Year Strategy Document — the roadmap for growth, impact, and sustainability your team owns forever.
ERG Governance Manual
A comprehensive ERG Handbook with governance processes, clear guidelines, and a single source of truth for operations.
Leadership Development Resources
ERG Leader SOPs and a user-friendly Onboarding Guide that gets new leaders ready to lead — no guesswork.
Succession Management Tools
Templates and communications for smooth leadership transitions so the program stays active as leaders rotate.
Post-Consulting Program Guide
A DRI Guide and roadmap that ensures the program keeps building on what we set up — long after we wrap.
Leader Training & Materials
Interactive sessions plus self-guided workshops covering Member Engagement, Annual Planning, Communications, and Allyship.
1:1 ERG Leader Onboarding
Personalized 15-minute onboarding calls with every selected leader. Questions answered, action plan in hand, ready to run.
90-day build or 45-day sprint.
Same scope. Same deliverables. We'll align on the right pace on the Discovery Call — comprehensive build, or expedited launch for teams ready to move.
Book a Discovery Call →In good company.
Trusted by 200+ ERG programs across industries.
"Before Fresh Start, our ERG leads lacked structure and resources. The playbook, workshops, and investment in their confidence gave them real frameworks—and the realization that it can be simple. Plus the community feels like an ERG within an ERG. It’s an easy, scalable process from end to end."
"Fresh Start gave us clearer swim lanes between our ERGs and HR so the burden doesn't fall on the groups anymore. It pushed us to build social glue beyond shared identity and think deeper about why people want to engage. Taking that step back to reset was worth it — we're already seeing the benefits."
Maceo walks the walk. From our first meeting I felt comfortable sharing pain points and goals. She assessed exactly what was needed for my ERG's success — tangible steps, metrics to track, and a clear plan. I left with renewed excitement for relaunching our ERGs and an admiration for all things Maceo.
Maceo brings her own experience on a strategic program level and merges it with the experience of being an ERG leader — making her relatable and a great influencer. We'll definitely be exploring ways to bring Maceo back to our ERGs.
Maceo is an inspiring leader who brings infectious enthusiasm. Her passion for leading ERGs differently and better is truly remarkable. She embodies the spirit of the ERG Movement — championing authenticity, sustainability, and integrity in the workplace.
Maceo guided us with extensive structure and content in our playbook — a real breakdown of roles, responsibilities, and ERG governance. It opened our eyes to organizational gaps we hadn't even seen.
From the company that has supported 200+ ERG programs — including:
Maceo Owens
A Gen Z global thought leader in the ERG space — featured in Forbes and trusted across 200+ ERG programs to architect, rebuild, and ship work that actually moves engagement.
Grounded in authenticity and belonging, Maceo champions the power of ERGs to drive positive change. She's built The ERG Movement into a comprehensive platform — a thriving community of ERG leaders, a podcast, and a daily resource center for ERG success.
Before you book.
How is Fresh Start different from a workshop?
Can this work alongside an existing ERG Program Manager?
Who is Fresh Start for?
How do you measure success and impact?
What happens after Fresh Start wraps?
Who needs to be involved on our side?
Related
Fresh Start is the rebuild. Here's what comes with it.
Purpose, Process, Programming — the methodology your rebuild is anchored in.
Diagnose your program's current stage before you commit to a rebuild.
Not ready for a full rebuild? Start with a workshop or keynote.
After the rebuild — peers who keep you sharp, all year long.
Why ERG programs need cleanup before growth — and how to spot the mess.
Five honest signals that it's time for a new ERG structure.
The one-pager that comes before the operating system.
After the rebuild, ERGs.io is the free planning hub where your co-leads run the calendar together.
Speakers, facilitators, and partners vetted for ERG programming — listed on ERGs for Vendors.
Let's get your program off the ground.
Reach out to schedule your Discovery Call. We'll talk through your current state, recommend the right timeline, and lock in your Kickoff Alignment Call.