All posts
EssayPodcast
Ep #3 | The ERG Program Relaunch Plan
The video is blocked until you accept cookies.
When your ERG program has stalled, a relaunch — not another event — is what gets it back on track.
Most ERG programs do not need another event. They need a relaunch.
When to relaunch
- Leader turnover has gutted institutional knowledge
- Engagement has flatlined for 2+ quarters
- Executives are losing patience but leaders are burned out
- Nobody can articulate what the ERG is for anymore
What a relaunch actually is
It is not a rebrand. It is a structured reset across three layers: re-establishing Purpose with executives, rebuilding Process with program managers, and re-scoping Programming with leaders so they stop chasing every request.
The hardest part
Getting executives to publicly back the reset. Without that, leaders read the relaunch as more work on top of the work already burning them out.