Ep #2 | The ERG Movement Model Explained
A walkthrough of the three phases — Infancy, Adolescence, and Maturity — that every ERG program moves through.
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In Episode 2 of The ERG Movement Podcast, we break down the ERG Movement Model — the framework that has guided dozens of ERG programs out of chaos and into structure.
The three phases
Infancy happens before launch. This is where you lock down Purpose, Process, and Programming. Most struggling programs skipped this phase entirely.
Adolescence is the multi-year growth period after launch. Early, mid, and late adolescence each have their own pitfalls — usually around leader burnout, accountability, and proving business impact.
Maturity is where the program operates like a business function, with documented systems, clear ROI, and leadership development pipelines feeding the broader organization.
Why the model matters
Most ERG advice is generic because it ignores phase. Advice that works in Maturity (e.g. complex OKRs, business unit partnerships) actively harms programs in Infancy. The model gives you permission to do less, sooner — and more, later.