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Reviving Low ERG Engagement: 6 Tips for Boosting Participation in Employee Resource Groups

January 28, 2024

If your Employee Resource Group (ERG) is experiencing low engagement, it can be disheartening and frustrating. However, there are steps you can take to try to boost engagement and make the ERG a more active and meaningful community.

  1. Look at the data to determine why engagement is low. It's important to start by gathering as much information as possible about the current state of your ERG. Look at metrics such as event attendance, membership numbers, and participation in online discussions. This will help you identify any trends or patterns that may be contributing to the low engagement.
  2. Experiment with new engagement methods. It's possible that your ERG simply needs to try new approaches to get people more involved. This might include changing the format of events, using social media to promote events and discussions, or trying out new types of activities.
  3. Ask top members for feedback. The members who are most engaged in your ERG are likely to have valuable insights about what is and isn't working. Consider organizing a focus group or survey to gather feedback from these individuals.
  4. Ask disengaged members for feedback with a small reward for responding. It's important to also get input from members who aren't as active in the group. Consider offering a small incentive, such as a gift card or other prize, to encourage people to share their thoughts and ideas.
  5. Ask the community what they want. One of the most effective ways to increase engagement is to simply ask people what they want. Consider conducting a survey or hosting a town hall meeting to get input from the broader community about what they would like to see from the ERG.
  6. Ask other ERG communities / get ideas from others. It can also be helpful to see what has worked for other ERGs. Consider reaching out to other ERGs, either within your organization or at other companies, to see what approaches they have found effective for increasing engagement.

Despite the best efforts of ERG leaders, it is natural for there to be fluctuations in engagement levels. Factors outside of the ERG's control, such as holiday seasons or company-wide events, can temporarily affect participation. However, it is important for ERG leaders to remain consistent in their efforts and to remember that temporary dips in engagement do not necessarily indicate a failing program. Instead, it is crucial to focus on weathering any challenges and continuing to build a strong, supportive community within the ERG.

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Reviving Low ERG Engagement: 6 Tips for Boosting Participation in Employee Resource Groups

By
The ERG Movement

If your Employee Resource Group (ERG) is experiencing low engagement, it can be disheartening and frustrating. However, there are steps you can take to try to boost engagement and make the ERG a more active and meaningful community.

  1. Look at the data to determine why engagement is low. It's important to start by gathering as much information as possible about the current state of your ERG. Look at metrics such as event attendance, membership numbers, and participation in online discussions. This will help you identify any trends or patterns that may be contributing to the low engagement.
  2. Experiment with new engagement methods. It's possible that your ERG simply needs to try new approaches to get people more involved. This might include changing the format of events, using social media to promote events and discussions, or trying out new types of activities.
  3. Ask top members for feedback. The members who are most engaged in your ERG are likely to have valuable insights about what is and isn't working. Consider organizing a focus group or survey to gather feedback from these individuals.
  4. Ask disengaged members for feedback with a small reward for responding. It's important to also get input from members who aren't as active in the group. Consider offering a small incentive, such as a gift card or other prize, to encourage people to share their thoughts and ideas.
  5. Ask the community what they want. One of the most effective ways to increase engagement is to simply ask people what they want. Consider conducting a survey or hosting a town hall meeting to get input from the broader community about what they would like to see from the ERG.
  6. Ask other ERG communities / get ideas from others. It can also be helpful to see what has worked for other ERGs. Consider reaching out to other ERGs, either within your organization or at other companies, to see what approaches they have found effective for increasing engagement.

Despite the best efforts of ERG leaders, it is natural for there to be fluctuations in engagement levels. Factors outside of the ERG's control, such as holiday seasons or company-wide events, can temporarily affect participation. However, it is important for ERG leaders to remain consistent in their efforts and to remember that temporary dips in engagement do not necessarily indicate a failing program. Instead, it is crucial to focus on weathering any challenges and continuing to build a strong, supportive community within the ERG.

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The ERG Movement

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The ERG Movement

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