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Are you putting in the work—but your ERG still feels stuck?

You’ve already tried the engagement basics… and it’s not enough

Participation is still inconsistent, and energy fades fast.

You’ve got ideas. You’ve got heart.

But without the tools to structure connection, keep people engaged, and build business-aligned programming ...you’re guessing.

You’re tired of one-off wins that don’t lead anywhere

You’ve had a powerful heritage month event, but it didn’t translate into lasting momentum and now it feels like you’re starting over. Again.

By the end of this cohort, you will…

Have a fully built 90-day facilitation strategy (aka your “seasonal menu”) that you can roll out immediately inside your ERG
Design and elevate a signature program that aligns with both member needs and business goals
Master the skill of community facilitation, so you can engage consistently (not just during heritage months)
Know how to pitch your programming with business language, ROI logic, and stakeholder alignment
Join a network of Certified Community Facilitators who are equally committed to building ERGs that actually work
Earn a digital certification badge to showcase your leadership skills and professional growth
 Leave with a repeatable system for designing programs that create momentum, connection, and real impact year-round

Cohort Curriculum

ERG Culinary School™ follows a proven 3-part arc of facilitation: Build the Foundation, Elevate the Experience, and Deliver with Strategy.
This cohort is designed to help you master the art of community facilitation so your ERG can consistently create impact—for members and the business.

Week 1:

Welcome to the Kitchen

Rule: You can’t facilitate what you don’t understand.
Detail
  • We kick things off by defining what facilitation actually is—and how it differs from just “running programs.”

  • You’ll audit your current ERG container and map out the 90-day arc we’ll build together.

  • We’ll establish your cohort pod and set up Heartbeat for async community and coaching.

🔎 Outcome: You’ll leave with a clearer understanding of your role as a facilitator—and the container you’re facilitating in.

Week 2:

Tools of the Trade

Rule: The right tool at the wrong time still fails.
Detail
  • We’ll dive deep into key facilitation formats—from events and rituals to async prompts and recurring programs.

  • You’ll learn when (and why) to use each one for the best impact.

  • You’ll also meet your AI Chef and explore how automation and prompts can make your work smarter, not harder.

🔎 Outcome: You’ll walk away with a toolkit of formats, rituals, and tech aids that match your goals—not just your calendar.

Week 3:

Serve the Business First

Rule: Strategy wins when facilitation meets stakeholder value.
Detail
  • Learn how to align facilitation with business goals, DEI strategies, and executive needs.

  • Build a pitch-ready program with clear ROI and metrics that matter.

  • You’ll hear how other ERGs have used facilitation to influence budget, visibility, and support.

🔎 Outcome: You’ll be able to speak the business case fluently—and design programs that resonate up the chain.

Week 4:

 Still Make It Delicious

Rule: Business goals don’t mean boring programs.
Detail
  • This week is all about member magic—building moments that engage, surprise, and stick.

  • You’ll develop a real persona for your ERG members and explore layered engagement techniques.

  • We’ll also break down how to facilitate both small, tight-knit groups and larger, looser ones.

🔎 Outcome: You’ll have programs that engage and convert—turning one-time attendees into active members.

Week 5:

Add the Sauce

Rule: Good programs solve problems. Great ones stir emotion.
Detail
  • Elevate your programs with energy, emotion, and resonance.

  • Learn facilitation tactics for hard moments—burnout, conflict, low turnout.

  • We’ll also touch on emotional tone, surprise-and-delight tactics, and creative framing.

🔎 Outcome: You’ll learn how to facilitate through highs and lows—and create programming that people actually feel.

Week 6:

Build the Menu

Rule: Systems beat one-offs.
Detail
  • You’ll draft your 90-day facilitation calendar using everything you’ve learned.

  • Participate in peer review, group feedback, and a final 1:1 coaching hour if you choose.

  • Get support refining your seasonal plan and signature program.

🔎 Outcome: You’ll leave this week with a polished facilitation calendar and a program you’re proud to pitch.

Week 7:

 The Tasting Table

Rule: A great chef always plates the dish.
Detail
  • Share your final facilitation plan and signature program during our live showcase.

  • Celebrate with your pod and get final coaching feedback from your Chef.

  • Receive your digital certification and join the alumni network of Certified Community Facilitators.

🔎 Outcome: You’ll walk away certified, confident, and connected to a network of leaders doing the same work.

Start Facilitating with Confidence

Gain the clarity, strategy, and tools you need to create ERG programs that engage members and impress stakeholders without second-guessing your next move.
The ERG Movement is a global community and we aim to engage our global membership base. If engagement is a pain point for you. Maceo
The ERG Movement is a global community and we aim to engage our global membership base. If engagement is a pain point for you. Maceo
The ERG Movement is a global community and we aim to engage our global membership base. If engagement is a pain point for you. Maceo

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The YouTube Growth Playbook is the complete package. It gives you a clear path to success on YouTube by condensing high level expertise into three clear rules. The advice is tactical and easy to implement. After following through on the storytelling strategies, my video retention is at an all time high!

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The YouTube Growth Playbook is the complete package. It gives you a clear path to success on YouTube by condensing high level expertise into three clear rules. The advice is tactical and easy to implement. After following through on the storytelling strategies, my video retention is at an all time high!

Engagement & Burnout are the #1 issues in the ERG space

This cohort is for you if…

 You’re an ERG leader or committee member who wants to build more than just events
 You’ve been doing all the “right” things, but still aren’t seeing lasting engagement
 You want your programs to matter—to members and to the business
 You’re ready to learn facilitation as a skill, not just copy ideas from Instagram
You value structure, feedback, and real growth, not just more “stuff”

This cohort is not for you if…

 You’re looking for a one-time engagement workshop or quick event template
You’re satisfied with panel fatigue and basic holiday programming
 You don’t want to be challenged on how you think about ERG impact
 You expect results without doing the real work of facilitation
 You prefer passive learning over building actual skills in a live cohort

Thousands of companies are sitting on the potential of powerful ERGs without knowing how to unlock their full value.

ERG Culinary School™ trains leaders to master the skill of community facilitation and lead an ERG that actually works.
Get started $499

Thousands of companies are sitting on the potential of powerful ERGs without knowing how to unlock their full value.

ERG Culinary School™ trains leaders to master the skill of community facilitation and lead an ERG that actually works.
Get started $499