If you're looking to increase ERG event engagement and get more people excited about your events, there are several strategies you can try. These can include connecting individually with top members in your community, promoting your event at other proceeding events, being clear about who the event is for and what they will get out of it, and leveraging the excitement of company leaders and executive sponsors. Here are some more details on each of these tactics:
Connecting individually with top members in your ERG is a great way to show your appreciation for their support and encourage them to help spread the word about your event. You can do this through a personal email, phone call, or even a handwritten note. In your message, be sure to explain why the event is important and how it will benefit them and the community. You can also ask for their input on what would make the event more appealing to them and the rest of the members.
Promoting your event at other proceeding events can help you reach a new audience and get more people interested in attending. Make sure to have flyers or promotional materials on hand to post in your communication channel and consider occasionally offering an incentive to encourage people to sign up.
To increase event engagement, it's also important to be clear about what members will get out of it. Make sure to communicate this in your marketing materials and on the event invite. This will help people understand why they should attend and what they can expect to gain from it. Consider highlighting key points, takeaways, or benefits that attendees can expect to receive.
To build even more excitement, consider having the speaker create a 2-3 minute teaser/trailer video that you can share in a reminder email or Slack message before the event. This can give people a sneak peek of what's to come and help build anticipation. You could also ask 1-3 ERG members to post about why they are excited for the event. This can help create a sense of hype and get people pumped up for your event. You could even consider offering a prize or other incentive for the person who generates the most sign-ups.
Finally, consider having an executive sponsor post about their excitement to join the event. This can add credibility and help build buzz around your event. It's a great way to show that the event is important and worth attending. You could even consider having the executive sponsor share a personal message or video about why they are excited to attend the event and how it will benefit them and the community.
In conclusion, there are several strategies you can use to increase ERG event engagement and get more people excited about your events. By connecting individually with top members, promoting your event at other proceeding events, being clear about the value and audience of your event, and leveraging the excitement of company leaders and executive sponsors, you can build buzz and anticipation for your event. By implementing these tactics, you can increase attendance and engagement at your ERG events and continue to make a positive impact within your organization.