Pinterest's Blackboard ERG Creates Special BHM campaign “Find your Routes'
Black / African American
"Happy Black History Month! 💚
This year, Blackboard, our internal Pinclusion Group (ERG) for Black Pinployees and allies, created a special BHM campaign “Find your Routes,” a curated Black travel hub with leading creators and publishers to inspire safe travel, help people find places to connect and shine a spotlight on travel brands and Black-owned businesses.
“Find Your Routes” is inspired by The Negro Motorist Green Book aka “The Green Book.” The Green Book was a guidebook for Black travelers during the Jim Crow era that provided a list of accessible hotels, boarding houses, taverns, restaurants, service stations and other establishments throughout the country that served Black American patrons.
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